EXPERIENTIAL MARKETING – BTL:
EXPERIENTIAL MARKETING uses positive experiences to create an emotional bond between consumers and brands. This bond greatly influences the way people think and act and as a result increased consumer brand awareness and brand loyalty is generated.
Experiential marketing, creates memories through experiences, and memories are extraordinarily powerful.
BTL Shoppers Marketing:
We strive to understand the shopper and the evolving retail environment both on & offline. Consumers are considered “active” shoppers and not passive by-standers. We have insights for our clients that influence brand choice on the journey to purchase, enabling us to deliver campaigns that connect brands and people.
Today’s world is noisier than ever. Consumers are constantly bombarded with promotions that compete for their attention all day long. As a result they have grown highly suspicious and selective. Promotions that do not value the consumer’s sensibility will be forgotten almost instantly.
The EXPERIENTIAL MARKETING & BTL ADVERTISING that stand out will raise brand awareness and build brand loyalty by creating experiences that engage consumers on a deeper level.